Since its launch in 2023, the Tianjin Juilliard Piano Festival has brought together young pianists each August for two immersive weeks at the Tianjin Juilliard School in China. The festival includes 12 master classes, more than 250 hours of private lessons, recitals by distinguished artists, and multiple opportunities for student performances.
The new brand identity evolves from the 2023 logo, which was inspired by the signature window elements of Tianjin Juilliard’s architecture. This updated version highlights bold geometric shapes, establishing a strong and recognizable visual mark. The refined color palette incorporates Juilliard Blue and metallic gold, alongside black and white, to reflect the
sophistication of classical music.
